Exited
Lucid
New Orleans, LA
Acquired by Cint Group AB (NASDAQ: CINT.ST)
Lucid provides a programmatic survey sample marketplace and media measurement platform that enables brands, agencies and partners to complete world-class market research and measure the effectiveness of their advertising.
"What I can truly say is, without reservation, that not only should [other entrepreneurs and founders] work with Guidepost but that I would be happy to work with Guidepost again and again."
Patrick Comer
Founder & CEO of Lucid
How We Helped
Product & Technology
- Increased demand-side integration with API adoption, resulting in integrations with survey software platforms, including Qualtrics, Survey Monkey, and Decipher
- Prioritized product UI/UX enhancements and technology stack modernization
- Helped execute key technology initiatives to drive marketplace optimization
Strategic HR
- Built a strong independent board, including Carl Sparks (former CEO, Travelocity) and Deb Elam (former Chief Diversity Officer, GE), as well as Advisory Board member, Gaby Toledano (former Chief People Officer, Tesla)
- Supported the recruitment of new CFO and CTO
Sales & Marketing
- Aligned sales team along vertical segments (vs. legacy product-centric approach)
- Supported investment in the data product, which grew revenue from $0.5M at investment to over $25M, helping achieve key sales initiatives
Strategy & Operational Finance
- Upgraded reporting systems, developed key performance indicator reports, and improved financial forecasting capabilities
- Formed audit and compensation committees