Our Partnerships

Tractive

tractive.com
Exited
Pasching, Austria

Acquired by Bending Spoons

Tractive is the worldwide leader in subscription-based GPS tracking and activity monitoring for dogs and cats.

"I 100% would recommend any scale-up founder to talk to the team at Guidepost Growth Equity in a fundraise - you guys were fantastic partners, always helpful, always available, transparent, fair and supportive!"

Michael Hurnaus
Founder & CEO of Tractive

How We Helped

Product & Technology

  • Expanded the platform beyond GPS tracking into activity, health, and wellness monitoring to expand TAM and deepen subscriber engagement and retention
  • Supported investment in health and wellness monitoring product capabilities, including sleep tracking and heart and respiratory rate monitoring, among other features
  • Invested in AI capabilities to accelerate internal operational efficiency and external user engagement and experience

Strategic HR

  • Supported the recruitment of experienced executives, including a Chief Marketing Officer, and the scaling of U.S. go-to-market and operations teams
  • Provided significant strategic, financial, and operational support at the Board of Directors, with Guidepost General Partner Chris Cavanagh serving as a Board Director throughout the investment
  • Appointed impactful Independent Director Andrew Wait (Guidepost VCG Advisor and former President, Lynda.com)

Sales & Marketing

  • Drove the Company’s U.S. market expansion, building out the U.S. go-to-market organization and operations
  • Invested in sales and marketing infrastructure, operations, partnerships, and strategy to support long-term scalability across a global subscriber base spanning 175+ countries
  • Structured partnerships with pet insurance and nutrition companies

Strategy & Operational Finance

  • Helped identify, diligence, negotiate, structure, and integrate the acquisition of Tractive’s primary competitor Whistle, bolstering Tractive’s market positioning and intellectual property portfolio
  • Upgraded financial reporting systems, developing key performance indicator reports, and enhancing budgeting capabilities
  • Prepared the Company for exit and negotiated the acquisition by Bending Spoons