Our Partnerships

Traction on Demand

Vancouver, BC

Acquired by Salesforce (NYSE: CRM)

Traction on Demand is North America’s largest independent Salesforce consulting partner & app development firm.

How We Helped

Product & Technology

  • Helped develop and scale Marketing Cloud, MuleSoft, CPQ, Tableau, and Slack consulting practices
  • Performed tuck-in acquisition of an Australia and New Zealand-based Salesforce implementation partner, Trineo, bolstering global delivery capability and expanding technical expertise

Strategic HR

  • Built a strong independent board, including Chris Barbin (former Founder & CEO, Appirio) and Anne DelSanto (former EVP, Salesforce)
  • Augmented C-suite, technology, and go-to-market leadership
  • Scaled internal recruiting capability, developed hiring and onboarding metrics, and supported talent acquisition and retention strategy

Sales & Marketing

  • Increased sales and marketing headcount by over 150 employees and implemented standardized account management practices
  • Developed a verticalized go-to-market approach and expanded enterprise customer acquisition efforts

Strategy & Operational Finance

  • Created distinct services and product organizations and helped recruit division leaders
  • Helped onboard public company CFO and create robust KPI reporting
  • Supported senior executives through budgeting, hiring, and investment strategy
  • Upgraded financial reporting and workforce management systems