Exited
Traction on Demand
Vancouver, BC
Acquired by Salesforce (NYSE: CRM)
Traction on Demand is North America’s largest independent Salesforce consulting partner & app development firm.
How We Helped
Product & Technology
- Helped develop and scale Marketing Cloud, MuleSoft, CPQ, Tableau, and Slack consulting practices
- Performed tuck-in acquisition of an Australia and New Zealand-based Salesforce implementation partner, Trineo, bolstering global delivery capability and expanding technical expertise
Strategic HR
- Built a strong independent board, including Chris Barbin (former Founder & CEO, Appirio) and Anne DelSanto (former EVP, Salesforce)
- Augmented C-suite, technology, and go-to-market leadership
- Scaled internal recruiting capability, developed hiring and onboarding metrics, and supported talent acquisition and retention strategy
Sales & Marketing
- Increased sales and marketing headcount by over 150 employees and implemented standardized account management practices
- Developed a verticalized go-to-market approach and expanded enterprise customer acquisition efforts
Strategy & Operational Finance
- Created distinct services and product organizations and helped recruit division leaders
- Helped onboard public company CFO and create robust KPI reporting
- Supported senior executives through budgeting, hiring, and investment strategy
- Upgraded financial reporting and workforce management systems