Exited
Seniorlink
Boston, MA
Acquired by Thomas H. Lee Partners (THL)
Seniorlink provides services, support and technology that engage family caregivers. The Company deploys proprietary point-of-care technology in coordination with professional case managers in order to collect impactful clinical data and improve outcomes for the most medically complex.
"What distinguishes Guidepost from others is their focus on the importance of the CEO and the CEO’s vision…they complement it…they don’t overreach…they provide support and guidance, and they do it masterfully."
Tom Riley
CEO of Seniorlink
How We Helped
Product & Technology
- Performed tuck-in acquisition of virtual home-visit and care team collaboration technology
- Re-platformed workflow automation and documentation technology
- Helped assemble a technology advisory board
Strategic HR
- Hired C-level suite as well as SVPs of technology, HR, and Operations
Sales & Marketing
- Developed key partnerships with national managed care organizations
- Expanded CRM platform and created GTM capabilities to target commercial insurance channel
- Supported CEO thought leadership initiatives, especially during Covid
- Expanded solution into IN, CT, RI, GA, ND, PA, and LA
Strategy & Operational Finance
- Hired CFO and VP of Finance
- Formed audit committee and recruited chairperson
- Reassessed strategic plan incorporating new market opportunities
- Recruited industry veteran as independent board member