Our Commitment & Values

The entrepreneurial journey can be a lonely one. Blazing a new path is difficult, but we believe that our resources and decades of experience helping entrepreneurs transform markets can serve as guideposts to management teams as they grow and scale their businesses. Our firm name and key values reflect this resolute commitment to work in service of our entrepreneurs and their companies.

Integrity is central to every interaction

Integrity is central to every interaction with our entrepreneurs, investors, and team members. We are honest and direct – both with others and ourselves – and follow through on our commitments.

We achieve better outcomes for our companies and investors by working collaboratively

We achieve better outcomes for our companies and investors by working collaboratively to support one another to achieve goals. We have a culture where the best ideas win, credit is shared, differences are valued, and improvement is continuous.

Intellectual curiosity is fundamental to our approach as investors

Intellectual curiosity is fundamental to our approach as investors. We are always eager to learn about new market sectors, meet innovative entrepreneurs and understand the business models that are transforming industries.

Perseverance and hard work are critical

Perseverance and hard work are critical, especially when challenged with adversity. We know our entrepreneurs cannot be successful without the will to win and neither can we.

Our Partnerships

“Guidepost best understands our vision and how we look at market research technology and how to disrupt it…”

Mathias Wengeler, Founder & CEO of Atheneum
Founder & CEO of Atheneum

“As we went through the process with Guidepost, it quickly became evident to me that they understand how to work with a business owner like myself, who wants to keep running the business, but recognizes I don’t know everything.”

Rick Hammell
Founder & CEO of Atlas

“What distinguishes Guidepost from others is their focus on the importance of the CEO and the CEO’s vision…they complement it…they don’t overreach…they provide support and guidance, and they do it masterfully.”

Tom Riley
CEO of Seniorlink (exited)

“Guidepost has been a very important part of our recent success. They were a great sounding board to discuss key challenges and opportunities, believed in our growth opportunity, and early on helped expand our senior executive team...”

Michael Jones
CEO of Spoonflower (exited)

Our Team

The Guidepost team prides itself on meeting entrepreneurs where they are. Our cultural approach encourages idea sharing, open communication, and a relentless pursuit of success achieved together as a team.

Meet Our Team

Value Creation Group

To support our entrepreneurs, Guidepost established its Value Creation Group ("VCG"). The VCG works directly with our entrepreneurs to maximize the collective benefit of Guidepost's years of operating and functional experience, deep advisor network, and strategic resources to catalyze growth. Our structured yet flexible approach identifies key levers to drive value and focuses the VCG's capabilities and critical entrepreneur-time on the most efficacious efforts.

Meet The VCG Advisors

Latest Happenings

Atlas Raises Series B Strategic Investment of up to $200 Million from Sixth Street Growth

Atlas, an industry leader in Employer of Record (EOR) Solutions and Technology, announced today that it has partnered with Sixth Street Growth, the growth investing business of global investment firm Sixth Street.

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OutSystems is Named to the 2022 Forbes Cloud 100

OutSystems, a global leader in high-performance application development, has been named to the Forbes 2022 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

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WP Engine Acquires Popular Delicious Brains WordPress Plugins Including Developer Favorite Advanced Custom Fields

WP Engine, the world’s most trusted WordPress technology company, today announced it will acquire five of the most popular developer-centric tools for WordPress from Delicious Brains, strengthening the company’s offerings for both traditional and headless managed WordPress.

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